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Privacy Policy

Last Updated: January 10, 2026
At First Choice Properties Sdn Bhd (operating as eramalaysia.my), we value your privacy and are committed to protecting your personal data. This Privacy Policy outlines how we collect, use, and safeguard your information in accordance with the Malaysian Personal Data Protection Act 2010 (PDPA).
By using our website, you consent to the data practices described in this policy.
1. Information We Collect

We collect information that identifies you as an individual (“Personal Data”) to provide our real estate services. This includes:

    • Contact Information: Name, email address, phone number, and mailing address.

    • Property Preferences: Locations of interest, budget, and property types.

    • Technical Data: IP address, browser type, and cookies to improve your user experience on our site.

    • Financial Data: Necessary information for processing transactions or loan eligibility checks (where applicable).

2. How We Use Your Data

First Choice Properties Sdn Bhd uses your data to:

  • Process your inquiries regarding property listings.

  • Connect you with our registered real estate agents/negotiators.

  • Send you marketing communications and market updates (you may opt-out at any time).

  • Improve our website functionality and tailor our services to your needs.

  • Comply with legal and regulatory requirements in Malaysia.

3. Disclosure of Personal Data

We do not sell your personal data. However, we may share your information with:

  • Our authorized real estate agents and staff.

  • Financial institutions and legal firms (for property transactions).

  • Government agencies or regulatory bodies as required by Malaysian law.

  • Third-party service providers who assist in our business operations (subject to strict confidentiality).

4. Data Security

We implement robust technical and organizational security measures to protect your data from unauthorized access, alteration, or disclosure. While we strive to use commercially acceptable means to protect your Personal Data, no method of transmission over the internet is 100% secure.

5. Your Rights Under PDPA

As a user in Malaysia, you have the right to:

  • Access: Request a copy of the personal data we hold about you.

  • Correction: Request that we update or correct inaccurate information.

  • Withdrawal of Consent: Opt-out of receiving marketing materials.

  • Inquiries: Ask questions about how your data is being processed.

6. Cookies

Our website uses “cookies” to enhance your browsing experience. You can choose to accept or decline cookies through your browser settings, though this may limit your ability to use certain features of the site.

7. Changes to This Policy

First Choice Properties Sdn Bhd reserves the right to update this Privacy Policy at any time. Any changes will be posted on this page with an updated “Last Updated” date.

8. Contact Us

If you have any questions regarding this Privacy Policy or wish to exercise your rights under the PDPA, please contact our Data Protection Officer:

First Choice Properties Sdn Bhd (ERA Malaysia)

  • Email: era.tamandesa[at]gmail.com

  • Phone: 03-7984 6118

  • Address: 9-2-3, Jalan 3/109F, Danau Business Centre, Taman Danau Desa, Old Klang Road,, Kuala Lumpur, Malaysia, 58100